Publish to YouTube, TikTok & Instagram

Connect an account

Go to Settings → Social accounts and connect YouTube, TikTok, or Instagram. Instagram connects the professional account directly (no Facebook Page required). Facebook Page Reels are in Meta App Review and not generally available yet; the Connect button says so. ShortLoom uses each platform's official OAuth flow, so your password is never shared with ShortLoom and you can revoke access any time from the platform's own settings, not only from ours. You can connect more than one account per platform - useful for running several channels from one ShortLoom workspace, each with its own posting history.

Publish a video

From Library, open a video and choose Publish. Pick the connected account, add a title/caption, and confirm. The video posts directly to the platform - there's no intermediate download-then-upload step.

Scheduling

Use Schedule to queue a video for a specific later time, or let a Series publish automatically on its own recurring cadence (see Series mode & automation) without you touching the queue at all. Each published post is tracked with its views, likes, comments and shares in Analytics, pulled from the platform's own reporting.

If a connection stops working

Platforms periodically expire the access token behind a connection. If publishing starts failing for an account that used to work, that's almost always the cause - see "Connect & reconnect social accounts" for how ShortLoom flags it and how to fix it in one click.

The YouTube-only product page is YouTube Shorts integration. The TikTok-only product page is TikTok integration.