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Publishing

Publish to YouTube, TikTok and Instagram. Facebook Pages coming soon.

Publishing is a connect-once, post-many-times flow: authorize a platform through its own official login, then push a finished video to it directly from ShortLoom - either one at a time from your Library or automatically through a Series. Every published post's performance flows back into Analytics.

Publishing - quick answers

Will a published post be public straight away?

When you publish to TikTok by hand you pick from the privacy levels your own TikTok account actually allows, read live from TikTok rather than guessed. Until TikTok approves this app's content audit, a direct post only lands on a **private TikTok account**, and only at the Only me audience — a public account is refused even for Only me. The same screen can send a draft to your TikTok inbox instead: you finish the caption and the audience in the TikTok app, and that draft is not the content audit. Automatic posts from a Series use the workspace default, which stays non-public - TikTok “Only me”, YouTube “Private” - until each platform approves the API client's content audit, and a Series does not send an inbox draft. Instagram Reels publish publicly. Facebook Page Reels are in Meta App Review and not generally available yet; when they are, they publish publicly.

Can I post at a specific time?

Yes. Schedule queues one finished video for a chosen moment; a Series publishes on its own recurring cadence without you touching the queue at all.

Does publishing download and re-upload the file?

No. The video goes from ShortLoom straight to the platform over its official API, so there is no intermediate download-then-upload step and nothing to lose to a transcode on your machine.

Where do the view counts in Analytics come from?

From each platform's own reporting, for posts published through ShortLoom - views, likes, comments and shares. A video you uploaded to the platform by hand is not tracked, because ShortLoom never learns its post id.

Publishing article

Publish to YouTube, TikTok & Instagram

Connect an account and post straight from ShortLoom.

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