AI video generation went from research demo to production tool in under two years. These 2026 figures track market size, growth, and how creators actually use it.
Model quality (Sora 2, Veo 3, Kling) crossed the 'good enough to publish' threshold in 2025-2026.
The bottleneck shifted from generation quality to consistency and orchestration.
Cost-per-video keeps falling as model providers compete on price.
A market growing at roughly a third a year is still small enough that most of the spend is going to tools people are actively evaluating, not tools with entrenched, hard-to-switch workflows - which is why trying more than one before committing to a subscription costs little beyond time.
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